Businesses are relying more heavily on social media in today’s business world in order to help narrow down the field of perspective employees. A good social media presence on LinkedIn, in particular, can help you position yourself for success in your job search. It can also hinder your progress as well. These ideas can help you build a LinkedIn presence that’s an asset to your efforts to get the job you want.
Clear out the Clutter
A LinkedIn profile is not a resume. You do not need to claim every job you’ve ever had, past or present, on your experience tab. It’s time to get rid of irrelevant jobs that do not reflect your future goals. Keep it simple is the way to go with your LinkedIn profile. That doesn’t mean you can’t include them, it just means that they may serve as a distraction for the jobs you want, and gain you a lot of interest from prospects you may not want.
Include a Professional Photo
Professional headshots are the best photographs to include. You need to wear appropriate and professional clothes in the shot and it’s best to turn to a professional photographer in order to get a high-quality image with an appropriately professional background.
Make the Right Connections
Connections matter to employers. They want to see that you have an appropriate amount of connections in the industry. More importantly, they want to see that you’re connected with names they know in the industry as well. It helps them to view you as a true professional in your field then you know some of the same people.
Seek Recommendations and Endorsements
While endorsements do not carry quite the same degree of weight as recommendations and references on LinkedIn, both work to help validate your experience and knowledge in your industry.
Share Posts and Articles
Finally, write often and share important industry news and information through your LinkedIn profile. This lets potential employers know that you’re following your industry and staying up-to-date with what’s going on in the industry.
Groups and Participation
Most importantly of all, join industry-related groups and participate in them actively. While you don’t have to join every industry-related group on LinkedIn, look for groups that are active and become a visible presence within those groups.
These steps are important steps to help you transform your generic LinkedIn profile into one that’s likely to get favorable attention from potential employers. Try them today to see what a difference they make in your job search efforts.