The world has changed a lot over the last decade. Businesses are vetting potential employees differently than they ever have in the past. One thing they are doing is turning to social media and looking to verify your credentials, explore your history, and learn about you as a professional and an individual. This means you need to use social media to your advantage by building your brand within your industry.
Which Social Media Outlets Should You Use?
There are countless social media outlets available today with new ones on the rise all the time. There are six that are almost essential for building a well-rounded brand on the World Wide Web. They include:
In a perfect world you would use all six – in different ways. LinkedIn is an excellent tool for networking and getting your resume and credentials viewed online. However, it is the many professional groups and organizations on LinkedIn that allow you to really make your mark. Join. Participate. Communicate. These things will help you raise your profile, build important business connections, and network with others who are in the same groups and circles.
Pinterest and Instagram are ideal for people in industries that allow for creative works, building, engineering, and even scientific study. Take photographs of your latest projects or creations and share them with the world.
Facebook and Twitter help employers get to know you on a more personal level, but are also excellent platforms for making commentary on things that are happening in your industry, sharing thought-provoking news stories, and getting the word out about your personal thoughts on professional topics (or even sharing your personal or professional blog) with others.
Building a better brand on social media will help you make a lasting impression on potential employers and, perhaps, get the job you seek.