A successful job search requires marketing yourself, much as a company does their products. Gaining visibility to yourself through online and offline channels creates a network from which job opportunities sprout. Don’t focus only on the online world. Mix online and offline to make sure you are in touch with as many potential employers as possible.
Social Media, Websites and Video Channels
Your online efforts are not just about looking for a job. It’s about telling people why you would be a great candidate to work with them. Recruiters and hiring managers are looking at online content associated with candidates to evaluate their potential. Create a blog about topics in your field that would interest people. Write white papers with tips related to those topics. Video channels are popular ways to entice people to listen to your advice.
This creates a positive brand image for you. It helps employers determine if you are the person they want working for them. If your content is interesting, people will refer their friends and peers to your working, expanding your network. You gain even greater exposure as people share your information.
Networking Groups, Professional Organizations, Community Groups
Similar efforts can be applied to the offline opportunities. Connect with networking groups focused on your area of interest. Offer to present one of your white paper topics. People want information so a topic such as "How I’m Using Online and Offline Networking to Find a Job" will connect with many in the audience, even as you are still in that process.
Professional groups give you visibility to employers related to your field. Associations with local chapters are often looking for speakers. If you are interested in particular companies in your area, target the groups where they are most likely to be represented.
Community groups can connect you with people who have been working in your field for years. They may have a large network of peers with which they can share your information.
Connecting the Two Worlds
Print up some simple business cards with your website, your YouTube channel or a QR code that takes people to your content pages. Include the same on your resume. Use the printed information to drive people to your online content. Your goal is to convince people that you are someone they should really consider.
Make an impression on people with online information that tells them you are a "must have" employee. Connect with people at offline events and share your information. You’ll have a greater chance of finding the right person to connect you with the perfect position by working in both the online and offline worlds.